Creating a comfortable bra that combines fashion with a great fit

“After working for over 20 years in intimate apparel, pioneering the design of many of the world’s best selling bras, I understood how women desire a comfortable bra and that with todays technology it was possible that fashion could also be combined with that elusive quality of comfort”. Kay Cohen

Curvessence founder and CEO, Kay Cohen, is a celebrated powerhouse in the lingerie industry, made famous by her elegant designs, innovative mind, and entrepreneurial spirit.

Kay’s involvement in the design and innovation of intimate apparel is revered internationally. Formerly the creative force behind iconic brands such as: Pleasure State, Elle Macpherson Intimates, and Triumph; Kay is also responsible for the invention of the Biofit Uplift Bra, Victoria’s Secret’s largest launch in history.

Backed by 20 years of experience and a commitment to fuse fashion with function; Kay has now revolutionised the bra as we know it by introducing innovative Curvessence 3D bra technology, a comfortable bra, replacing uncomfortable metal underwires.

This innovative bra utilises engineered nylon ‘ribs’ sculpted to conform to the natural left and right curve of a woman’s body, resulting in the perfect fit and all day comfort.

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